💰 Casino Security and Gaming Surveillance - Derk J. Boss, Alan W. Zajic - Google Książki

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Feb 15, - The casino recently had such a situation. I made a comp abusing customer pay for excess Retail charges with his credit card. He was very.


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We are seeing it in parts of Oklahoma as this is being written, have seen it gone wild in parts of California in the recent past and witnessed the same kind of abuse in Minnesota, to name a few markets. So, that one casino marketer begins sending excessive incentive coupons in the direct mail program for free play, rooms, etc. Pretty soon, every property in the market place is on board, every property is experiencing deteriorated win and the worst part is, unless you are a player in the area, we are subsidizing totally free play to many players. Yes — Hold your ground. Our company, SMP Communication is a gaming agency that has been involved in Casino Loyalty Program planning and strategy for over a decade. Is there an easy answer?

In a nutshell, players were comped based on buy-in - not play - leading casino comp abuse tremendous losses in the industry because players figured out all they had to do was buy-in at exorbitant levels, not play at all if they so desired, then cash out — the comps would roll in.

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We have a successful track record with over 35 casinos and we are available to help you in your efforts to combat the insanity, and provide analytics to strengthen your position in the market place and with your stakeholders. As a competing marketer the temptation naturally is to answer with even richer and more frequent offers as you see part of your business exiting to the property buying business. Sooner or later the stake holders at the casino that started the whole mess will see diminishing profits, call in a consultant to figure it out and the casino management team will be looking for a job. Recommended reading: Max Rubin Comp City. At the end of the day though, you do have other avenues, besides direct mail, within your club to combat defection by building real loyalty through other channels. The result was more comp was being issued than play was netting for the casinos from that very important segment of business for that market. Most of us in the gaming industry are aware of the bus tour disaster created several years ago in Atlantic City when the casinos found themselves in a war, fueled by one upping the competition for bus tour business.